There are a few items in my wardrobe that instantly lift my mood, and swimwear sits high on that list. Not because I’m living on a beach (I wish), but because the right swimsuit makes every holiday, spa visit, or lazy afternoon by the pool feel like an occasion. That’s why when I stumbled across Seafolly, I knew I had found a brand that didn’t just make swimwear, but understood the ritual of wearing it.
Seafolly is an Australian label, and there’s something about that heritage that explains a lot. When you grow up surrounded by beaches and sunshine, swimwear isn’t just a seasonal thing—it’s part of your everyday life. The designs have this laid-back elegance that manages to be playful and flattering at the same time. The fabrics are thick enough to feel secure, yet light enough to move with you, and there’s always a pop of color or a clever cut that makes you feel like it was designed with your body in mind.
What surprised me most the first time I tried one was the comfort. I’ve had swimsuits that looked great in the mirror but felt stiff or pinching once I moved around. With Seafolly, I didn’t get that awkward adjustment dance when I sat down or shifted positions. The fabric stretches just enough, and the lining is soft without being bulky. It felt like a swimsuit designed for actual use, not just a photo op.
I wore mine first on a weekend trip to a little coastal town. The water was freezing, but that didn’t matter—I felt so confident walking along the beach in my bright coral Seafolly one-piece that the chill barely registered. Later that afternoon, I threw on a loose shirt over it and sat outside a café, still feeling just as put-together as if I’d changed into proper clothes. That’s the kind of versatility I didn’t realize I was missing in swimwear until I had it.
Part of what makes Seafolly stand out is how it caters to different moods. Some days I want bold prints that scream summer holiday, and other times I just want a sleek, minimal style that feels timeless. Either way, there’s a sense of quality and detail—the stitching, the adjustable straps, the way the cups sit without gaping—that makes me trust it. It’s rare to find a brand that balances fun with function so seamlessly.
If you’ve ever stood in a fitting room under those horrible fluorescent lights, trying to decide if a swimsuit is “good enough,” you’ll know why this feels like such a revelation. Seafolly pieces don’t just fit—they feel like they were designed with an understanding of how women actually move, swim, and live in their swimwear. That’s what won me over, and why I keep coming back whenever I’m planning a trip.
It’s also how I found my favorite seafolly bathing suit, a style I now reach for every holiday. Whether it’s a beach getaway, a rooftop pool, or even just a lazy afternoon sunbathing in the garden, slipping it on feels like switching into vacation mode. And honestly, that feeling is priceless.